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Booked by Simply Troy is my #SimplyTroy way of creating more community during this time and also being able to showcase not only books but other inspirational content for you to create beautiful event moments for your own book clubs around the world. I can’t wait to show y’all what I have in store for you.

the latest...

Well, hello there! Beyond thrilled you stopped in today. We specialize in making the grandest events personalized and simply memorable. There's nothing the Simply Troy team cannot do if imagined. From the most elegant, specialized wedding to an incredible brand sponsored corporate event, to the largest birthday celebration or even an intimate dinner party of 6, it's simply all in the details.

"Simply timeless, tasteful, thoughtful design. Luxury with heart, a splash of whimsy, and an authentic attention to emotional detail." 

what I'm known for:

Troy is enthusiastically motivated by the sparkle in his client’s eye when they realize their vision has been spectacularly brought to life. He creates incredibly personalized event + branding experiences for Celebrity, Corporate, Social and Charity clients. His attention to the details, both big and small, is consistently at an exceptionally high standard. During his rewarding 14-year tenure, as a Senior Publicist for Premieres and Special Events at Warner Bros. Pictures, he was involved in the planning and implementation of over 450 special events from coast to coast, including Academy Award and Golden Globe parties. And now, Troy is an award-winning event designer with hundreds of events thrown around the world with his own event planning and design company.

Troy Williams calls Southern California home with his husband, Craig, their son, Finnley and three dogs,  Lucy, Lala + Lolo. He loves creating events anywhere, but always loves coming back home to his family. 


Simply Troy specializes in personalized details that will leave your guests talking long after the event. From personalized hangers at coat check to amazing menus specifically designed to be unique to the event.

Attention to the details

“I like making menus for each place setting because it not only shares with guests what will be served, but provides a souvenir they can keep to remember the meal,” says Troy Williams, owner of Simply Troy Lifestyle + Events in Los Angeles. “Personalize each one with the guest’s name at the top and it can also act as a place card or create your own monogram or logo with a title for the event.”

Detailed Menu Cards

what makes us different?

TV Appearances

inquire about your Event

We are beyond thrilled to take you on a journey and share with you some of the best tips, advice and experiences that come our way.

For over the past two decades, Troy's career and life has revolved around staying on top of the best design, food, events, fashion, style, fitness, products and anything else lifestyle-related.

It keeps us inspired all the time and I figured it would be great to share my views with everyone in the hope that it enhances your own life.

Dream big. Shine bright.

Let our Simply Troy team create you an amazing experience...

booking information

"You're the best wedding planner of all time. I love you so much."

Ashley Iaconetti

kind words

"Troy is a class act with impeccable taste.
I absolutely adore working with him."

Roselyn Sánchez

kind words

"I am just blown away by your artistry & attention to detail."

Eva Longoria-Baston

kind words



We can't wait to hear from you.




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